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loreal in metaverse

L’Oréal is using Web3 to create a community around its brand

From Avatars to a DAO. A look at the Metaverse & Web3 journey of one of L’Oréal‘s brands – NYX Professional Makeup 💄 NYX is an American cosmetics company founded in 1999 and acquired by L’Oréal in 2014. 🌈 NYX entered the Metaverse space in June 2022 during pride month using Web3 to celebrate diversity. NYX partnered with

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